We worked with local business, RIDE Cyclery to plan, organize and execute their Grand Opening Celebration. We used the history of their space to guide the theme (the giant chicken on their roof provided a lot of character), and involved every member of the team to create a day of group rides, sales, prizes, giveaways, expo and even a food truck. Opening day was a huge success with over 200 customers stopping by. Special thanks to Ellbie Design for their support on all visual assets. They provided images and we wrote the copy used on posters, post-cards, Facebook advertisements and and Instagram contest flyer. We also created buzz for the event with a month-long social-media promotion strategy. RIDE Cyclery’s second location is officially open for business.